A brochure is an important marketing tool. A beautiful company brochure can tell a lot about an organization. It looks welcoming, informative and presents the company in an impressive light. It increases visibility, helps consumers reach out to potential clients and gives them the edge over their competitors. Similarly, a poorly designed brochure can bring down the image of a company.
A well-designed brochure is an integral piece in brand building. There are many other reasons to contemplate one. Brochures are an effective way to introduce a company in seminars, events and trade shows. They reflect the positive contributions and expand a company’s visibility. What is important is the right design to make sure it meets all the above objectives.
Steps to Design a Stunning Brochure
The first step to designing an impressive brochure is to find the right creative team. You need to hire a qualified graphic designer and an experienced copywriter who can together put your thoughts to paper.
Know Your Audience: Before you start designing, identify the objective of the brochure: what is it for? Who do you want to connect with? Build a brand persona to know your audience’s interests, inspirations and language style. How will your company add value to their professional or personal life? Is there anything unique about your services that could inspire them to choose you over your competitors? Only if you have a clear understanding about your audience can you design a brochure that resonates with their needs.
Simplicity is Key: For a brochure to be impactful, good visuals, and simple, strong words are important. Long paragraphs may disinterest the reader from reading further. Short and sweet messages grip consumers and stir their curiosity to know more.
Friendly and Positive: The tone and style of communication is important to build a brand identity that resonates in a powerful way. Try not to sound too technical or theatrical. Adopt a tone of voice that is informative but friendly and positive.
Content Details: Start with a brief introduction about the founder of the company. Talk about the services clearly without giving lengthy details. Include contact information, telephone numbers, website address, email and a call-to-action. Make sure every page uses the brand colours cohesively.
Design Style: Don’t cut corners about the style. The thought you put into your marketing tools says a lot about the company’s attention to little details. The brochure can be a single sheet, bi-fold, tri-fold or a booklet. Some are c-folded or z-folded. Do remember that a brochure is a lead-nurturing marketing strategy hence you do need professional services for a professional finish.
Be Creative: To stand out and interest others, you need to aim for a high-quality finish. If your brochure looks like everyone else’s or falls below the industry standard, there is no reason for your audience to gravitate towards your company. Make sure that your brand is recognizable. The design must not overpower the brand or the company’s services but present them in the best light. Select a clean, elegant font and template; add appropriate images with restraint. Make the headlines on each page stand out. End with a powerful call-to-action.
Welcome to Toukan Printing, Vancouver
For high-quality brochures at cost-effective prices, look no further than Toukan Printing. We are a one-stop shop for everything print related. We can provide same day quotes and a product line that is guaranteed to meet all your business objectives and marketing needs. Give us a call to create a high-quality brochure for your company within your budget.